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For example, if a clothing manufacturer wants to print a character in their collection because they know they will attract their target, they need to sign a licensing agreement with the owner of the character (brand) through the agent (representative).

This contract is usually negotiated during a certain period of time (term), in a specific geographical area (territory) and in exchange for a payment (royalties or royalty). Licensing can be a powerful marketing tool, helping the process of building brands and strengthening their positioning in the market.[/cws_sc_text][/vc_column][vc_column width=»1/2″ bg_cws_repeat=»no-repeat» bg_cws_size=»cover» bg_image_position=»center_center» place_ahead=»1″ cws_mobile_paddings=»300px 0px 0px 0px»][vc_single_image image=»2458″ img_size=»full» alignment=»center» style=»vc_box_shadow_circle»][/vc_column][/vc_row][vc_row full_width=»stretch_row» css=».vc_custom_1531210408550{border-top-width: 0px !important;border-top-color: #dee0e9 !important;border-top-style: solid !important;}»][vc_column][cws_sc_spacing height=»1″ responsive_es=»true» height_size_sm_desctop=»1″ height_tablet=»1″ height_mobile=»40″][vc_row_inner css=».vc_custom_1528185842514{margin-top: 0px !important;}»][vc_column_inner width=»1/3″ css=».vc_custom_1528180560029{padding-right: 0px !important;padding-left: 0px !important;}»][cws_sc_services title_pos=»beside» icon_lib=»cws_flaticons» icon_cws_flaticons=»flaticon-briefcase» size_i=»50px» divider=»side» title_spacing=»0px 0px 20px 0px» customize_colors=»1″ icon_color=»#273272″ divider_color=»#dee0e9″ add_hover=»1″ hover_fill_color=»#ff5e14″ custom_selection_color=»#ffffff» custom_f_color=»#ffffff» custom_icon_color=»#ffffff» custom_bg_color=»» title=»ADVANTAGES» custom_styles=».vc_custom_1551282946577{padding-top: 40px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}»][/cws_sc_services][/vc_column_inner][vc_column_inner width=»1/3″ css=».vc_custom_1528180565268{padding-right: 0px !important;padding-left: 0px !important;}»][cws_sc_services title_pos=»beside» icon_lib=»cws_flaticons» icon_cws_flaticons=»flaticon-chart-1″ size_i=»50px» divider=»side» title_spacing=»0px 0px 20px 0px» customize_colors=»1″ icon_color=»#273272″ divider_color=»#dee0e9″ add_hover=»1″ hover_fill_color=»#ff5e14″ custom_selection_color=»#ffffff» custom_f_color=»#ffffff» custom_icon_color=»#ffffff» custom_bg_color=»» title=»WELLVIEW LICENSE» custom_styles=».vc_custom_1551282962840{padding-top: 40px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;}»][/cws_sc_services][/vc_column_inner][vc_column_inner width=»1/3″ css=».vc_custom_1528180570004{padding-right: 0px !important;padding-left: 0px !important;}»][cws_sc_services title_pos=»beside» icon_lib=»cws_flaticons» icon_cws_flaticons=»flaticon-screen» size_i=»50px» title_spacing=»0px 0px 20px 0px» customize_colors=»1″ icon_color=»#273272″ divider_color=»#dee0e9″ add_hover=»1″ hover_fill_color=»#ff5e14″ custom_selection_color=»#ffffff» custom_f_color=»#ffffff» custom_icon_color=»#ffffff» custom_bg_color=»» title=»GUARANTEE» custom_styles=».vc_custom_1551282993337{padding-top: 40px !important;padding-right: 30px !important;padding-bottom: 40px !important;padding-left: 30px !important;background-color: #ffffff !important;}»][/cws_sc_services][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes»][vc_column width=»1/2″ bg_cws_repeat=»no-repeat» bg_cws_size=»cover» bg_image_position=»center_bottom» css=».vc_custom_1531118278107{background-image: url(http://ekosinteractivos.com/wv/wp-content/uploads/2018/07/shutterstock_426597691.jpg?id=1783) !important;}» offset=»vc_hidden-xs»][/vc_column][vc_column width=»1/2″ cws_mobile_paddings=»50px 20px 50px 20px» cws_tablet_portrait_paddings=»50px 20px 50px 20px» cws_tablet_landscape_paddings=»50px 20px 50px 20px» css=».vc_custom_1529051280828{padding-top: 110px !important;padding-right: 150px !important;padding-bottom: 120px !important;padding-left: 150px !important;}»][cws_sc_text title_alignment=»center» add_divider=»1″ customize_size=»1″ title_margins=»30px 0px 0px 0px» subtitle_size=»22px» title_size=»16px» subtitle=»Advantages of licensing:» title=»WELLVIEW LICENSING»]

The benefits easily perceived for the company that licenses characters / brands are:

[/cws_sc_text][/vc_column][/vc_row][vc_row full_width=»stretch_row_content_no_spaces» equal_height=»yes»][vc_column width=»1/2″ cws_mobile_paddings=»50px 20px 50px 20px» cws_tablet_portrait_paddings=»50px 20px 50px 20px» cws_tablet_landscape_paddings=»50px 20px 50px 20px» css=».vc_custom_1529051294940{padding-top: 110px !important;padding-right: 150px !important;padding-bottom: 120px !important;padding-left: 150px !important;}»][cws_sc_text title_alignment=»center» add_divider=»1″ customize_size=»1″ title_margins=»30px 0px 0px 0px» subtitle_size=»22px» title_size=»16px» subtitle=»Why Wellview License?» title=»WELLVIEW LICENSING»]

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